For the past three years, BlueTie has been attending the ISPCON trade show. For those of you who don't know, ISPCON is an industry event for the Internet Service Provider (ISP) industry. This is an annual event that provides an opportunity for those in the industry to discuss the future of their businesses, with topics such as increasing average revenue per user (ARPU) and profits, optimizing operations and learning what's up and coming.
Well this year, what was up and coming was BlueTie. The buzz at our booth was unlike anything we have experienced before.
Our Web client, combined with our Featuretisement approach of enabling ISPs to turn email into a profit center by sharing revenue with them generated tremendous interest on the show floor.
We had huge ISPs like NTT, along with a hundred smaller ISPs stop by our booth. Attendees stopped by, saying that "last year everybody talked about Google AdSense to monetize their platforms, this year everybody is talking about BlueTie and Featuretisements!"
In fact, some people told us that other ISPs directed them to our booth, saying that they had to stop by and learn more about what we were doing.
It was great to get such fantastic buzz, and affirmation of our model.
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